because 1995 , I adhere been accidental to adhere acted a allocation adjunctly fishing both amusement and competitive / tournament because of " child's play " our boat as well as some great captains . Our travels took us to the ocean off the northeast Atlantic canyons to Virginia , to Nantucket in search of giant bluffing tuna in South Florida, the Keys and the Bahamas, Pacific (Costa Rica ), and finally , Madeira , an island off the Atlantic coast of Africa .
These trips and experiences, I have learned very well that fishing and marketing have much in common . Fish began as buyers and when they are caught , they become buyers . As consumers, actual or potential , the fish know what they want and can be suspicious and skeptical , even when they are , but not " bite" (buying ) . When you behave this way, they will cause a lot of frustration as you search your mind for what you need to do to get that bite ( buy ) . Through this comparison basis let me take some more specific similarities :
1. Preparation - What many anglers look is the preparation that needs to take place before you venture out on a fishing adventure . Things like developing your plan , check the whether and maps of fishing gear and supplies must be considered before even thinking of starting engines and leave the dock . The same goes when you start you're marketing campaign . You need to develop your plan and budget; refine your message and identify the tactics that you used to convey your message first. Preparation is the first step to develop and implement a successful marketing program .
Two . The bait - to attract and capture the desired species , you need to have the right bait - this is what will solve hunger. In this example, the " bait " is the message of "value" and " desirable species " is his " perfect buyer / perfect . " In marketing , the essence of your message must be directed toward solving their business problem buyer. should see " what is in it for them " clearly . If you cannot be obvious to them, they will find a bath and then another bait that meets your needs ( buying another competitor) .
Three . Find the fish - fish sometimes gather in the same place in the ocean. This could be related to the currents, water temperature , etc. No one really knows exactly why, but if this is where they meet usually, then that is where you begin your search . For marketing to be effective and gives the best results (you know, the most of the dollars invested ) , you must ensure that this is where the customer / buyer will be ideal. This may be an organization or event publication or specific network . In any case , have to waste time looking for the best place ( s ) where you can see your message. Look where your best customers come first. As I said , sometimes the ideal species return to the same waters waiting to be discovered .
April . The commitment and perseverance - Fishing is often described as hours of boredom to that in a moment of excitement . Once you have chosen your cite, you must be committed to work there seeing signs that the desired fish can be there . It's like prospecting. Also, you must be persistent and not get discouraged and give up in the first hour. The fish are on their own schedule , but if you stay committed and persistent to be there when they decide to bite. In you're marketing efforts , patience is often required . Expected results - more sales - sometimes do not happen as fast as we would like. If you have prepared properly , have a clear message and the corresponding value with the right strategy and stay in the race . Do not be tempted to take premature decisions or rash .
May . Never leave fish to find fish - . There is a golden rule of fishing that simply says " never ceases to fish to find fish " Sometimes , fishers are tempted to give up productive because " here " what others might do in other places. the result is that where the fish leave , go somewhere else to find that there are no fish there. I saw many business owners that perform well , change their strategy because they heard someone else did. The result is their marketing and sales come to a hatband their buyers have evolved. The conclusion is simple - if it works and works well , and still do and adjust their strategy when necessary.
Well, there you have it - the fishing and marketing , which are both difficult and frustrating. However, if done properly - with the five points I have described, sage fly rods.
Finally , after each fishing trip , always learned something that made WW next trip better. The same is true of a marketing campaign to another. Did you learn from one campaign to another , or you are just wasting time , money and bait ?
" You fish for the chance of meeting you have the opportunity to market to sell. " - Chris Ruins - Coach Chris Ruins are a recognized national human resources and executive coach , leadership expert , professional speaker and author who has challenge business leaders to step up and play big ! Based on 35 years of experience as a higher level on the front lines of business, Chris helps clients to discover how to find and use the best of their abilities . It's the kind of leader who has the unique ability to lead individuals to higher levels of performance. For more information,
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